Halo top creamery series#

Scott Fitzgerald’s novel, Gatsby features packaging inspired by the decadence and glamour of the 1920s. “There’s a missing puzzle piece here where we need help because we have national distribution without national awareness,” said Doug Bouton, who began his career as a lawyer prior to joining Halo Top Creamery as co-founder, president and chief operating officer.

Halo top creamery series#

The pair appeared on the reality television series “Shark Tank,” seeking support from one of the program’s multimillionaire and billionaire investors, as well as widespread exposure per Nielsen data cited in Forbes, some 4.2 million people tune in on average. And while the product has reached shelves in thousands of stores nationwide, including Walmart, Safeway, Albertsons and Sprouts Farmers Market, co-founders and brothers Doug and Ryan Bouton believe the business is missing “the spark.” LOS ANGELES - Two years ago, members of the former Halo Top ice cream team tackled chocolate, launching a low-calorie take on the classic Hershey’s bar. Ryan Bouton, left, and Doug Bouton of Gatsby Chocolate (Photo: ABC/Christopher Willard) The gold edge of the lid represents the brand name and gives the line an aura on shelf.Sharks take bite out of low-calorie chocolate brand A half-cup serving of Halo Top contains only 60 calories competing brands run in the 100 to 300 range for the same amount.Ĭheerful patterns decorate the packages of several flavors, revealing the composition of the ice cream inside. The calorie count of the entire carton is prominently featured in the design. “We had to keep that aspect of fun front and center in the packaging.” “Halo Top is serious about making a delicious and healthy alternative to the other guys, but at the end of the day, this is all about our love for ice cream,” he finishes. “Consumers can easily read why Halo Top is the best option for their health and indulgence. “On the back of the packaging, you’ll notice the key ingredients and the distinguishing elements of Halo Top called out very clearly in bold letters,” says Woolverton. The brand continues the uncomplicated, smooth information communication on the reverse side of the cartons.

By doing so, we were able to further develop the personality of the brand and give a peek at what’s inside.” “One way we accomplished that was through the use of illustration, particularly on the ingredients. We knew we would have to showcase the ingredients in a new, simpler way. We also didn’t want to make the consumer spend an excessive amount of time in the grocery aisle reading the label. “Halo Top is in a category (natural, ice cream) where brands often show a picture of the product or ingredients on the label. “Tying it all together, the gold edge of the lid naturally serves as a recognizable and appropriate halo for the product. “We used bright colors and simple patterns to keep the packaging fresh,” says Woolverton. Vibrant, clean graphics and text grace the new package. Finally, the flavor is so good, it will make you question whether you are buying this for health benefits or just because it’s so tasty.” Second, we use all-natural ingredients that are unparalleled in this category. First, it is ice cream that’s good for you. “Our goal in developing the brand identity was to balance the three major characteristics of Halo Top ice cream. Halo Top allows you to take down the entire pint for the same calorie count, or even lower, than a meager quarter pint of the regular stuff.” Who really eats just a quarter of a pint of ice cream? I think a lot of people eat the entire pint in one sitting (I certainly do).

A serving of ice cream is a half cup - a mere quarter of a pint. “We’re not going to defeat the obesity crisis by getting people to eat less Americans, at least, aren’t hardwired that way. “Halo Top exists to give people a healthy food option that actually tastes good and doesn’t feel like sacrifice,” says Woolverton. The brand is proud to say the treat is protein-rich and sugar-poor, as well as real and substantial tasting because of the top-shelf ingredients used. Decadent Halo Top ice cream is unique: low calorie - an entire pint is less than 300 - but all natural. The finished product hit store shelves mid-2012. Prior to, Woolverton had been making the frozen dessert at home casually, working to perfect a clean and healthy recipe to satisfy the desires of those wanting to fuel their bodies instead of sabotage them. In 2011, lawyer Justin Woolverton made a career change and started ice cream brand Halo Top Creamery.